About LG Beauty

The House of Korean Beauty

A curated family of innovative skincare, hair and personal-care brands from LG H&H — the best of Korean beauty, brought to you with substance over hype.

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What we stand for

A curated house of Korean beauty

Curated Portfolio

A house of trusted K-beauty brands — chosen, not collected, so the assortment stays coherent.

Science-Led Brands

Formulated in LG's own R&D labs and tested to clinical standards — substance over hype.

K-Beauty Focus

Born in Korea, the world's most inventive beauty culture — translated for markets everywhere.

Global Distribution

Shipped to 40+ markets through a network trusted by retailers and millions of customers.

Why LG Beauty

Great beauty starts with exceptional products.

Curated brands, science-backed formulas and dermatologist-inspired care — built on substance, not hype, and trusted by millions around the world.

POP

Seventy-five years · proven at global scale

75+

Years of heritage

14

Brands

40+

Markets

3,000+

R&D scientists

The Power of LG Beauty

From a single Korean beauty cream to a global curated portfolio — dedicated to enhancing people's health and beauty for over 75 years.

Korea's first modern beauty cream

Lucky Cream launches in 1947 — an instant bestseller that turns a manufacturer into a beauty pioneer and sets LG on its path.

A house of science-led brands

LG invests in research centers, dermatological expertise and proven formulations — building brands on substance, not hype.

The best of Korean beauty, worldwide

A curated family of brands trusted across markets everywhere — bringing the best of K-beauty to millions of customers.

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Beauty That Makes a Difference

Cutting-edge technology and time-honored technique, in award-winning products for every routine.