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Original British Toothpaste · Since 1898
The pink toothpaste with a cult following.
Bright pink paste, a bold medicinal-herbal taste and vintage tube livery that hasn't needed a redesign in 127 years. Antiseptic, fluoride-free and utterly unmistakable.
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Euthymol Whitening Toothpaste
The classic, reworked for stain removal in 2 weeks — clinically proven whitening with no hydrogen peroxide, in the same beloved pink paste and heritage tube. Safe even for sensitive teeth and gums.
$13.99Best Sellers From the Tube
The whitening classic, the original since-1898 formula, and the multi-packs worth stocking up on.
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Why the pink paste endures.
127 years unchanged
Antiseptic, fluoride-free formula and vintage livery, made since 1898.
Clinically proven whitening
Visible stain removal in 2 weeks — with no hydrogen peroxide.
That taste
The famous medicinal-herbal hit of thymol and eucalyptus — loved, not lukewarm.
Gentle on smiles
Strong on stains, safe even for sensitive teeth and gums.
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The full ritual.
Paste, brush and the accessories that make a 127-year-old routine feel like a collection.
Shop The Euthymol Collection
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